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Last Updated on September 23, 2021

Pay Per Click advertising (PPC) is a form of marketing that include the use of search-engine-based ads. As the name suggests, Paid search advertisers are only charged (by the search engine) when their display ad is clicked on. This is as opposed to the traditional form of advertising, where you pay for advertising 'space'.

Google AdWords sets a fine example of this form of online marketing. It is an ideal platform for even the most novices of users to reap the tremendous hidden benefits in the practice of PPC marketing.

Here's in brief how PPC ads work. Such advertising snippets are worked out with certain keywords that advertisers 'bid' for. Selection of these keywords is based on their relevance to the target audience / services provided by the advertising company. When a user's keyword query matches the keywords that are bid for, PPC ads are 'triggered off' and are displayed on the results page either at the top or next to (right-hand column) the organic results.

The main benefit of PPC marketing is that it has the potential to draw highly relevant traffic to your website. This can be done by setting criteria based on demographics, geographic area as well the time and budget of the PPC campaign.

Effective PPC can have a very positive impact on visitor-customer conversion rates in a minimal amount of time. This is why many companies are now hiring the professional services of pay per click management companies. Such firms have dedicated teams to ensure that PPC campaigns of their clients are monitored and managed on a regular basis for maximum returns on investment. The main objective of professionally optimized PPC campaigns is to make sure that visitors who click on PPC ads find highly relevant to the products and service they are looking for. In doing so, conversion rates are likely to get a boost, which is extremely the key to a successful and profitable online presence.

PPC companies in India offer an array of services to cater to all your quick online marketing needs. The main services offered are: determining keyword bidding rates, in-depth analysis of keyword effectiveness (adding new and relevant keywords as well as eliminating non-performing ones) and content writing services for creation of highly relevant, and extremely preparing attention-grabbing Ads .

Nowadays, finding a PPC company in Delhi is a very straight-forward process. A quick search on any of the major search engines such as Yahoo and Google will reveal scores of websites offering highly affordable PPC packages to choose from. What more? These companies often offer a host of other internet marketing services such as Search Engine Optimization & Social Media Optimization (SEO / SMO), Online Reputation Management (ORM), Web Designing and many others services to make you achieve your online marketing goals in the time span.

IS Pay Per Click (PPC) Advertising Effective or Not?