Last Updated on September 23, 2021
Whether you have a new work from home business or an established internet business, you would definitely agree that the number 1 secret to success and profit is the traffic to your web site. It is a well known fact in business that a business needs prospects and customers. The internet is no different the prospect is the visitor to your web site. The skill comes in making sure that you have a regular constant flow of visitors to your web site.
Although you can spend countless hours designing a beautiful web page with all the trims, but if you have no traffic you are not going to be in business very long. Fact.
Just because you have a web site, it does not mean that people or visitors are going to find your site and look at what you have to offer. There may be a few visitors who stumble on your site, but they would be so few and far between that you would probably be out of business before most get the chance to stumble on your site.
Your main task and responsibility for your web site is to bring visitors to your web page so that they can see your products or services. Even if you have a poor web site if you have visitors, you will make sales. So traffic, visitors and prospects are what your main focus should be.
Therefore a great and definite way to make sure you are getting visitors to your website is to use Google AdWords. Not only to generate general traffic, your will even able to generate laser specific targeted visitors to your web site. The more specific the visitor is to your specific product or service, the better the chance of a sale, which means profit.
Although this is not a low cost or free traffic generating option, it does not have to be expensive. Every business needs to spend some money somewhere, and with online businesses the main area you would need to invest would be in advertising your web site.
Choose your keywords carefully and specific to your product so that when some one does click on the ad they are more likely to be buying the product. This way you may not get the massive volume of visitors, but each visitor would be highly targeted.
If you are looking for more traffic you can just choose broader keywords to target a broader visitor base.
If you have to spend money on advertising your web site, there is no better place to invest your money right now than with Google AdWords, as they are so popular and efficient and more importantly effective. You are able to easily set up your AdWords account and state your daily budget for your ad campaign to suite your own budget.
Google AdWords work by you listing the keywords to your ad campaign. Dependent on the popularity of the keywords you choose will depend on the value of the specific keywords. You would agree to pay Google a price every time some one clicks on the ad which would have been generated from a specific keyword. So when some one types into a search engine any of the keywords you have added to your ad, your ad will be displayed on the search engine results pages. If the person clicks on your ad, you will have to pay the agreed amount to Google.
Google also makes the tracking of the ads and the displaying of the ads very fair and accurate. It your daily budget is $50, they will space out the displaying of your ad over the whole day, rather than just being displayed for 1-2 hours at the beginning of the day and then having the rest o the day with no activity.
Therefore by using the pay per click advertising method you are able to ensure that you target your ad to your targeted market. You are also able to have the ad, displayed over the whole day to suite your specific budget. Therefore getting your add in front of your specific market in a controlled manner.
There are also features that you can use that will enable your ads to be displayed on other sites which are content sites and non search engines sites that feature Google ads. This will depend on the set up of your campaign and the niche site features.
There are many tools you can use to identify the keywords and phrases to use in targeting your specific market. Make sure your use the keywords that are most specific to your niche market to get the highly targeted visitors.
The peace of mind with Google AdWords is that you know every click on your ad is a potential customer that is looking for what you are offering. You just need to make sure that you are using the most accurate keywords for your product.