Last Updated on September 23, 2021
Are you still using Pay-Per-Click marketing strategies? With social networking receiving so much attention these days, Pay-Per-Click (PPC) has taken somewhat of a back seat to the more popular internet marketing strategies. However, since the backlash of the internet marketing community after Google's "slap of 2009", internet marketers are bringing PPC strategy to the forefront of their online marketing campaigns once again.
PPC is Still a Heavy Hitting Strategy
Even with the criticism leveled at the big search engine companies, Pay-Per-Click marketing still represents a viable technique and its proponents still swear by its efficacy. PPC search engines such as Google, Yahoo and Bing still offer premier traffic generating methods to enhance any internet marketing campaign. Marketing online with PPC also denotes a highly tractable technique which can be utilized to not only drive traffic to your website, but also to provide insight into which markets and campaigns are succeeding.
The key to an effective PPC campaign still remains in the careful selection of keywords and effective advertising copy. And the key to profitability is in setting the bid – ie, the maximum amount you are willing to pay per click.
In order to run a successful AdWords campaign you should understand the logistics of the process. Different keywords will cost varied amounts depending upon their level of competition. Plan ahead and determine the amount of money you are willing to invest for the entire campaign.
Start Small and Test the Traffic Potential
Begin investing a reasonable amount and continue to monitor your efforts. If you do not track your results, you will lose money in the long run. Tracking will enable you to differentiate between a bad market and one that will result in a higher return on investment. Test your ads and adjust your campaign according to the results. Furthermore, evaluate your ad position and seek to raise it, if possible, to attract more traffic. Your ad's position is dependent upon a number of factors including CPC (cost per click), CTR (click through rate), budget, and the relevancy of your ads.
Because it is currently the highest volume search engine in the English speaking world, internet marketers should understand and adhere to Google's advertising guidelines for landing pages and websites. The last few weeks have cost marketers thousands of dollars as their campaigns were immediately discontinued. Search engine companies have cracked down on any marketing campaign that smells of spamming, replicated offers or trademark violations, among other things. Read Google's terms of service before you begin a campaign, focus on providing a high quality landing page for the internet user, and continue to offer value. With determination, over time you will develop a strategy that will reward you with profit.