Last Updated on September 23, 2021
From the dawn of affiliate marketing, webmasters were given a choice: PPC, PPS, Rev. Share (and even PPI¹). Now us webmasters (adult site or not) are looking for the golden choice, based on statistics or mere trial and error. Here are the cold hard statistics, so you do not have to go through trial and error.
First, a quick review of each type of affiliate service:
Pay per click is a fixed rate (often ranging from $0.01 to $0.03) of money per click by each unique visitor.
Pay per sale is a fixed amount of money for every purchase made when a visitor buys from that affiliate. This price ranges greatly depending on the affiliate, however an example amount is $25.00.
Revenue sharing is a recurring amount of money for affiliates that offer memberships. When a visitor from your site begins this membership, you receive a monthly percentage of their payments until their membership ends. This price ranges greatly depending on the affiliate, however an example amount is $20.00.
An experiment was conducted involving 1719 unique visitors with each affiliate program taken into consideration. Over a controlled period of time, PPC raked in $51.57, PPS raked in $75.00, and REVS raked in a whopping $269.55.
The golden choice? Revenue Sharing. This is because people who sign up for memberships stay for an average of 6 months, and with a recurring rate of money not far under one sale, it will consistently net in more money than PPC and PPS.
¹PPI: Pay Per Impression; this type of affiliate service was excluded from the article and experiment due to its unpopularity in modern day affiliates.