Your content’s search engine optimization, or lack thereof, will determine how effective your Internet marketing strategy is. You can work with an SEO company to evaluate or build your digital marketing plan to make it more consistent and effective. A professional SEO service can determine what needs to be changed or implemented into your strategy. Plus, an Internet marketing agency has the tools needed to make a solid SEO strategy that works. Consider consulting with one that has extensive experience in business development.
There’s a lot to understand in the world of search engine optimization, and a lot of small business owners lack the time or will to learn the ropes. Delegating this to a professional at an SEO company would be the best way to streamline your online marketing efforts. One key area of digital marketing is keyword usage. The keywords are what will drive your rankings in Google and other search engines. Careful research is required to ensure you’re implementing the best keywords for your industry.
Keywords is a major part of content marketing, as well as the design of your website. If you’re not pushing forward a keyword-focused Internet marketing strategy, then it’s time for a revamp.
Here’s what you can do to make your content strategy a keyword-driven one.
Find and Use the Most Important Keywords
There are hundreds of keywords that can be used in any one topic or industry. It can be easy to get swept into the wave of key phrases that can be used, but in all reality, there are only a handful of them that really matter. It’s important to identify these keywords and use them in your content. Google AdWords Keyword Planner is a great place to start. Make sure to dig deeper behind the keywords into user intent. If you don’t know why people are searching for a particular phrase, then how will you know they are looking for what you have to offer?
Write Based On User Intent
It’s easy to forget the human element to content marketing, and that’s that people who are looking for certain keywords have an initial intention. It could be to find more information or to make a purchase. Google’s RankBrain is already striving to learn users’ intent when searching for certain terms. This means, if your content isn’t meeting the needs of users, then Google is going to push it down to the bottom of the ranks.
Don’t Overlook Using Latent Semantic Indexing Keywords
Google is getting smarter and smarter, which means content creators have to be just as intelligent. To prove this point, Google has a system that’s called LSI, or Latent Semantic Indexing. This is used to improve search results by determining the relationships between various words. This helps the search engine to learn more about the intent of the searcher.
You, the content marketer, can implement LSI keywords to help Google understand the relevancy of your site and how valuable it is to searchers. During your keyword research, you need to come up with LSI keywords, which can be done using a tool called LSI Keyword Generator. You simply type in a keyword and it will generate related terms.
Use Keywords to Drive Your Editorial Calendar
Coming up with new content that your audience will value can be done by implementing your chosen keywords into your editorial planning. Once you have a solid list of keywords and LSI keywords, you should be able to find topics based on the users’ intentions, what they’re looking for, their needs and desires, what they care for and how they feel. Always keep the keywords in mind when coming up with topics. This is key if you want the SEO strategy your company uses to be successful.