Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford Facebook advertising.
One of the most important things to grasp is the difference between Facebook news feed advertising and Facebook boosted posts.
Facebook News Feed Advertising
The Facebook news feed is the backbone of Facebook, showing a wide variety of content from people with whom a person is connected. When someone likes your page, they will become a follower. This means they have to opportunity to see your content on their Facebook page..
Facebook news feed advertising are ads that show up in the news feed along with the rest of the content that is being delivered to your connections, and those you specify as your desired audience. You create an ad from scratch with an image, title, description, and URL.
Facebook Boosted Posts
Facebook boosted posts, or sponsored posts, also appear in the news feed, but with some key differences. If one of your posts proves to be very popular, you can pay for it to reach more people, turning it into a sponsored post.
There is a small shortcut of choosing a similar audience to the people who are already using your account, which can help you target people quickly. The sponsored posts will appear in those people’s news feeds.
The key difference is that the Facebook news feed ads offer you a lot more flexibility than the Facebook boosted posts with regards to appearance, description and providing a URL. The other main difference is that once you post the sponsored post, you can’t edit it. The language you used in the post might not be an effective marketing message.
If you have difficulty finding eye-catching images for your posts, the stock images in the Facebook Ad Center can help. You can choose different formats as well, and even add a call to action button.
Your call to action will depend on your goal for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook boosted posts are the best format to get your message across.