The Internet industry has become very competitive in the past few years. The barriers of entry are often very low which means most popular niches are turning into red oceans .. If you are new to the Internet industry, you may find it overwhelming to compete with people who have been around for years. Here is where the nature of this industry works in your favor. The industry is very volatile and even the most formidable incumbents can be challenged using the tools available on the market.
Spying on others in your industry is not a new concept. Most top marketers have been doing that for years. But as the Internet becomes a major battleground in most industries, it has become easier to watch others and track their every move. SpyFu is a competitive intelligence tool that allows you to do just that. SpyFu uses advance web-scraping techniques to gather data on your competitors and presents it in a format that can be used to duplicate or counteract their organic or PPC efforts.
SpyFu is a comprehensive spying solution that allows you to find:
o Top SEM Spenders in your niche: You can use this feature to figure out who the top dog is in your market.
o Top SEO player in your niche: in almost every niche, you have PPC and SEO only players. SpyFu allows you to find out about them.
o Top Keywords for SEO and PPC: SpyFu allows you to find the relevant keywords in your niche. You can download and use the keywords on your own sites.
o Top Ad Competitors: you not only can find out who the big PPC players are in your market, you can also find about the top ads by using SpyFu.
SpyFu allows you to spy on your competitors and follow their every move. It is true that SpyFu, just like Compete and Keyword Spy, is not completely accurate. But it does provide sufficient valuable information to make the service worth using. SpyFu is a powerful niche finding tool as well. You can track the trends across industries to find hot niches.
SpyFu comes in both free and premium versions. The free version does not have a few limitations, but by using it you can find out whether the service is right for you or your business.