Last Updated on September 23, 2021
One of the fastest ways to generate visitors to your website is from Google AdWords. AdWords is a pay-per-click marketing model – you advertise your ads on the Google search engine, people click, and you pay for every click. But you do not pay for impressions your ad receives. Which means your ad is essentially showing for free until you receive clicks on your ad. Click costs usually range from a few cents to a few dollars depending on the popularity of the keyword and where you want your ad to rank on the search engine.
Here are some tips to start driving instant traffic to your website with Google AdWords:
1. Create A Long-Tail Keyword List
Long-tail keywords are simply niche keywords that do not receive many searches, but do not have as much competition and generate highly targeted traffic. These are the best kind of keywords to target for your Google AdWords campaigns. Use keyword tools like Google's own Keyword suggestion tool and Wordtracker to generate a quality keyword list.
2. Write Powerful Ad Copy
Ad copy is essential to success on Google Adwords. If you have a powerful ad and killer keywords, that is a winning combination to a high click-through rate (more people seeing your offer!) And higher ad positions.
3. Test And Track Your Ads To Achieve Greater Results
Testing and tracking is probably the missing link in many AdWords campaigns. Optimum results absolutely require testing and tracking. Keep on removing and adding new keywords. Keep on split-testing your ads with 'spicier' ad copy to get better and better results. Always test and track for maximum Return On Investment!