Pay per click is one of the most cost-effective avenues through which targeted Internet advertising can be accomplished. Forbes magazine states that this type of advertising accounts for almost $8 billion annually, a figure that experts predict will grow at a significant rate. Following is a brief overview of how pay per click search engines work:
PPC search engines generate listings which are rated based on the amount spent by the website owners who are paying for each click. Internet marketers and advertisers attempt to outbid each other for the purpose of receiving the highest ranking for a particular key word. The objective of this, as one would anticipate, is to rank above one’s competitors and subsequently sell more products or services.
The site that ranks number one by the PPC search engines is the one associated with the highest bid. The advertiser who bid second-highest will rank second, followed by the third highest bidder, and this pattern will continue up to the final advertiser who placed a bid on a particular phrase or keyword.
PPC and Affiliate Marketing
Typically, affiliate marketers earn their money when the merchants with whom they are associated obtain sales that were generated by the affiliate marketer. However, by incorporating PPC, the marketer will be compensated for every click through generated from his or her site to the website of the merchant. Therefore, PPC offers marketers a way to make money whether or not a visitor was interested in their product, as long as he or she clicks through to the other merchant’s website.
In addition to being a good source of income, PPC also helps Internet marketers promote their own websites and products. Most programs of this type also pay commissions immediately, rather than is the case with other programs where one must reach a minimum earning requirement before his or her money can be accessed.
Integrating PPC Into an Affiliate Marketing Program
PPC programs are typically associated with ready to use tools that can be implemented on the marketer’s website without much difficulty. Tools of this type include things such as banners, search boxes, and text links. The majority of search engines use custom solutions and can offer Internet marketers white label affiliate programs. This enables the marketer to use a short code to place a co-branded, remotely hosted search engine on his or her website.
Primary PPC Benefits
As a marketer may expect, the primary benefit associated with PPC is the ability to earn extra money on the side while operating one’s own business. In addition, lifetime commissions can be earned when the marketer refers his or her friends to the search engine. It is wise for all affiliate marketers to fully evaluate the benefits offered by PPC search engines in order to maximize their earnings to the fullest. To ignore the possibility of extra income is not in the best interest of any Internet marketer. Those who pursue PPC will likely find that over time their income will be significantly augmented.