Using the right methods to drive traffic to your offer or website is vital for the health of your business. Without a lot of targeted traffic, your business will die. Below are some good traffic generation methods that you can get you started with.
The first one is Pay Per Click (PPC). PPC is all about buying traffic. Pay Per Click can be both a short term and long term traffic method. This is because you can control an advertising campaign at will. You can run it for as long or as short a time as you want.
Advertising with PPC gives you the advantage of letting you control your costs. Instead of being charged for ad or publication exposure, your ads run for free. You do not pay anything until someone actually clicks on the link in your ad, that's where the term Pay Per Click comes from.
This can be an excellent way for advertising, because if you are on a tight budget, you can run your ads for as long as your budget will allow. Then you can stop the advertisements when you run out of funds, and start back up when you have more money.
I will tell you right now, if you do not know anything about Pay per click advertising, you should become somewhat educated first before trying it. It's very easy to lose a lot of money fast if you do not know what you are doing. There are some good books you can read and learn about the techniques used for PPC and how you can profit from it.
The most popular PPC campaigns are usually run through Google AdWords, although there are others, like Yahoo and MSN. PPC can generate instant traffic and help you make a lot of money if you know what you are doing. So again, be sure and become somewhat educated before running a campaign.
Another method is article marketing. It is a slower form of traffic generation because you do not get a rush of traffic to your website within minutes or hours of posting an article like you do with PPC. But it's a very effective method for generating long term and continuous targeted traffic.
The idea of article marketing is to drive targeted traffic to your website by providing high quality content. Since you'll be able to place a link to your website in the signature box of your article, that link to your site will sit there indefinitely, just waiting for someone who read the article to click on it. Article marketing is a prime method for increasing brand recognition, reputation, and authority within your market. It's a fact people tend to listen to people who are published authors.
What kinds of information should you provide, and what should you write about? Write about the hot topics within your targeted market. You can write "how to" articles, or give some good information you found out about within your target market.
Look for topics by searching for keywords and phrases people are entering in search engines. You do this the same way you searched for a market to work in. If you are going to have your articles read, they need to be of high quality content. Your goal should be honesty and quality at all times. Do not ever post an article on an article directory or your website filled with just fluff and filler.
You do not have to be the best writer in the world, but you do need to keep the needs of your audience in mind. If you do not want to write your own articles, you can hire someone to write them for you.
Market forums and groups can be an excellent source of targeted traffic. The methodology is very simple. First you are going to want to find forums and groups related to your market. Make sure these forums or groups get a good amount of traffic and that members participate regularly.
Make sure you stay away from forums or groups where no one has posted anything in months. When you have found a few good forums or groups, go ahead and register an account and start reading through the threads so you can get a good feel of the community. After you feel comfortable, introduce yourself and start participating in different discussions.
The whole idea of posting in forums or groups is to build rapport, trust, and credibility in the eyes of the community you're involved in. As long as you are helpful within the community, people will be curious about you and be drawn to your signature file.
You may have to post a certain number of times in order to be able to place a link in your signature file. When you are finally able to do this, you should start having quite a bit of targeted traffic coming to your squeeze page.
These two methods should get you started. Remember, there are hundreds of traffic generation strategies out there, and you need to find the ones that work best for you. It's all about getting people who have a problem or a need you can solve or supply to your offer.