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Last Updated on September 23, 2021

Pay per click marketing is among the many business platforms for advertising products and services. If you are a regular internet user and online shopper, you should have already seen and clicked on these ads yourself. These types of ads can be seen almost everywhere on the internet from search engines to social media sites. You have the option to click or not. Many marketers are into pay per click because it is a lucrative business. The advertisers pay for only every conversion (in this case, a click) made. Meanwhile, publishers get paid for a very simple task of strategically positioning their pay per click ads in their site or content.

What Is Pay Per Click Marketing?

Pay per click marketing is an advertising platform where advertisers pay the publishers of their ads for every click of the ads on their websites. Guests of the websites, forum and social media sites click on the ads and the advertisers and the publishers to get revenues. This type of advertising platform also requires a certain investment. It is a very cost-effective form of advertisement compared to other forms. But, if not used properly, you could be spending more that your return of investment.

How Does Pay Per Click Marketing Work?

In pay per click marketing, advertisers bid on keywords in Google or their choice of search engine. These keywords depend on the target audience of the advertisers. They choose the keywords that are relevant to their business and are more likely to be entered into by audiences when they use the search engines for their queries. Choosing the keywords is only part of the work done. They have to outbid the other advertisers to be able to own the right to use the keywords for their pay per click marketing. Every time an internet user enters the keyword in the search box, the pay-per-click advertisement will appear on top or at the side of the search results as part of the sponsored results for easy viewing.

The rate of the keyword depends on the demand of the keyword. If the keyword is very popular, you can expect many competitors to be bidding on the same keyword. The keyword is more likely to be highly rated. If a keyword is less likely to be used, you can bid on the keyword at a very low rate. The equivalent bid will be returned to you for every click made on your ads.

Why Use Pay Per Click Marketing?

Pay per click marketing is one of the many ways to generate traffic into your business website. Your ads, which are posted in the sponsored ads in a very strategic position in pages of popular websites, get exposure to thousands of internet users. They are likely to get noticed and clicked on. Every time an internet user clicks on the ads, that user is redirected to your website that sells your products and services. Your pay per click ads are like referrals. Pay per click marketing, in general, also increases your chances of making sales.

What Is Pay Per Click Marketing?