Last Updated on September 23, 2021
In order to rank your site on Google organically it requires a lot of work and in-depth knowledge of how websites are put together. If you are a website or business owner and want to have your site ranked on Google to bring high traffic, then perhaps a Google AdWords aka Pay-Per-Click is created for you.
So, what is PPC and how does it work?
Google AdWords is Google's advertising system in which the advertisers bid on some keywords for creating clickable ads that appear in Google's search results. Since advertisers have to pay for this and this is how Google makes money from search.
In PPC advertising services, you bid for the keywords and once a query related to your keyword is made on Google, the search engine processes the query and runs the auction, which will decide the ad positions and each advertisers' CPC (Cost-per- click). When someone clicks on your add, you pay the CPC from your budget. Once your entire budget has been exhausted, Google stops running your ads until you refill the fund.
The benefits of PPC advertising:
Being too expensive, most of the businesses can't solely rely on PPC advertising. But, Pay per click play some important roles:
Campaign and issue based traffic: If you are launching a new product, PPC can be the best way to create a buzz in the market. You can start this within 24-48 hours, and it also allows you to change your text-ads in the mid of the campaign. In this way, it's become easy for you to adjust your message within a fixed time.
Offer a direct response: If you sell a product or service that can purchase instantly when a potential client arrives at your website, PPC can be proved a great tool. Online stores are a great example for this. As each click generates a real potential customer, so spending money to increase the no of clicks makes sense.
Flexibility in niche terms: If you want to generate traffic for a specific keyword, PPC can often provide bargains for you. For example a "shoe online store" is an expensive keyword, but "men's leather shoes" due to the lower competition can prove to be a bargain.
While PPC seems easy to implement, rushing into the process on your own can be a segway to disaster if you don't have ample knowledge. Having PPC management services is very beneficial to you as you will have a PPC account manager who will be able to advise you on which keywords you should bid within your advertising budget. It is ultimately up to you what you choose to do in regards to your PPC campaign, but with a PPC company, you will be unlikely to see a foot out of line.