First of all, I would like to say I am not mentioning any company by name, nor am I promoting any of my companies. I may use examples, but I will not use the name of the company.
When I first joined my MLM, I was excited by the products (that is usually how it goes, you enjoy the products and want to try to make some money). So I bought a business kit (and not a cheap one either) and the first thing I was told to do was to make a list (warm circle of friends) and say, “Hey, I just started a new business and I’d love for you to check it out.” To me, that is one way to get your friends and family running in another direction. The other one is to talk to everybody. Even people you don’t know. Well, I get stepping out of your comfort zone but walking up to a complete stranger and saying, “Hey, I just started a new business at XYZ, would you like to see a business presentation or try some products?” And, then they look at you as if you’ve grown a second head.
But, one man on LinkedIn gave me an idea that instead of asking friends and family to look at your business, ask for referrals. I thought this was a great idea. So I started messaging people on Facebook asking if they knew anyone who would like a free skincare assessment. So far, I’ve contacted 20 people and got 7 bites. I will contact the other people-the one’s that didn’t respond-with a link to my Facebook Page and ask for referrals again. That was another thing I did. I created a Facebook Page for my business, promoted it (which is like $20 or so on Facebook, whereas ads can run up to $70 or so). I put before and after pictures up and explained what regimen they used. I got a lot of likes and responses from that. This is still a work in progress so, I’m using trial and error. You can change, delete, whatever a Facebook Page all the time.
The next thing I did, for a separate MLM business (which I joined to get discounts on the candles, not make millions) was order some sample votive, shave them into little Ziploc baggies, and send them off as scent samples. This was to people I connected with on Facebook. For friends and family (they all like candles) I actually brought everything over for them to smell and see. I posted candles of the month and holiday candles on my personal Facebook page, but not too much. Maybe once a week. Otherwise, you look like you’re trying to push your business on people.
The other big No-No I have found in MLM’s is free classified ads. Have you ever looked at these? They are just that-a webpage filled with ads, flashing banners, etc. People do not go on these things to find a business. They go on to list their business. This is a complete waste of time and I don’t recommend you do it.
Another social platform is LinkedIn. Now, you have to be careful here. While these forums are originally set up to share ideas on how to promote your business, they are filled with scammers and spammers and no one regulates them. For instance, I belonged to a Business Opportunities Forum. Somebody, (I have no idea why they did this) posted What is your favorite network marketing business and why? Well, you can imagine all the posts that went on there! I once asked a question about promoting a business online and received-in reply not on the post- tons of ads for MLM leads (I’ll get to that in a minute). I reposted and said no MLM leads please and then I got about 5 good ideas. I have made good friends on LinkedIn and shared many great ideas but, beware.
The other thing you will see on LinkedIn a lot is people posting there 20 character web link which looks spammy and totally unprofessional. Your company’s web page should have your name and the company name. Period. I would never click on a link full of gobbled gook that didn’t even explain what the business is.
Finally, buying leads. There is a lot of controversy over this. I once bought leads from The Leaders Club, supposedly a nationally recognized Network Marketing Training (their training is good but it’s all audio and tends to put me to sleep). They were awful leads. No one had any idea what I was talking about, I was sworn at, hung up on, etc. The problem is people fill out a form, and they may not even realize it, but they check a box off if they’d like to work from home. Boom. There’s your lead. I was going to try a lead company (for research purposes) that is $15 for 100 leads BUT, you get what you pay for. But, I’ll pay $15 for research. The other things you want to stay away from are genealogy leads. These are leads from people who have been in network marketing businesses and have failed or left the company. I do not know if I would want someone who failed but maybe they were trained wrong. Or someone who left their company. What if they left yours? I have heard that other network marketers are the category to target but I am not willing to try it. Maybe if they were really cheap and I could only try a couple. But these may be angry, burned people.
Last but not least-email blasts. I have to say, most of my “network marketing” and “MLM” emails end up in spam. Unless you know the person, have an idea of what you want to say, then by all means email them. But if you’re just spamming people (I think it might be illegal), then forget it. You’ll get nothing in return.
I hope you enjoyed this article and learned some new ways to approach your market. Remember, asking for referrals is fine. Also, make a Facebook Page and shell out a few bucks for likes. Finally, try to connect with a lot of people on Facebook. I would get to know them 6 months to a year before I approached them about a business. And remember, ask for referrals.
By: Gina C. Lopina