Select Page

The Anatomy Of A Pay Per Click Ad

When doing Pay Per Click advertising, a big challenge is fitting in all of the messages an advertiser wants to convey into the very limited space made available by the search engines. However, by looking at each section in a little more depth, marketers can fine tune...

The Anatomy of a Hot Google AdWords Ad

A Google AdWords Ad has four lines:Line 1: Keyword-rich benefit headlineBefore we talk about how to write a great Google Ad, let’s just go back to basics and get inside the head of someone who is using the Google Search Engine.Picture this … your website...