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How to Make Google AdWords Work For You

Google’s UK advertising revenue has outstripped that of Channel 4 and may soon approach ITV’s. About £900m c.5% of the total advertising spend each year. And most of that comes from SMEs who would never consider a 15 or 30-second slot on TV but can...

What Is the Importance of Google AdWords?

Search engine marketing happens to be the best way for a new online business to get started. With the internet continuously growing each and every day it makes it harder for new businesses to stand out. But there is hope if search engine marketing is a used strategy....

Google AdWords – Secrets of Killer AdWords Conversion Rates!

Using Google AdWords to bring traffic to your site is only part of the process, once you’ve captured their attention you need to take it one step further by figuring out how to convert those clickers into customers. Here are some suggestions. Carefully Use...

Four Tips for Google PPC

Pay-per-click, or PPC, is a common internet marketing method in which promoters pay the server any time a given ad is clicked. Google PPC uses a program called AdWords to help individuals who want to place ads on the internet develop keywords for their ad groups. This...