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Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's AdSense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both. There have been many sites that...

Google Adwords Guide II – Why Use Negative Keywords

When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from...

Google Adsense and Top Paying Keywords

For starters, to make good money from Google Adsense™ you need to optimise your website with top paying keywords. For Google™ to know what ads to serve on your site, it has to send a robot (software with specific instructions) to scan your site and know...

Choosing Keywords for Your Google Display Campaigns

Gathering up a list of the right keywords for a new pay-per-click campaign can be difficult. This is one simple method I use when selecting keywords for Google display advertising.When you have set up an individual campaign to cover only your display advertising,...