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Search Engine Optimization Vs Pay Per Click

One of the things that everyone trying to develop an online presence wrestles with at one time or another is the question of using search engine optimization or pay per click advertising. The fact is you have to use one or the other or even a combination of both or...

PPC Optimization Strategies

It is not uncommon for search engine marketers to find difficulties in developing successful Pay Per Click (PPC) advertising campaigns. In essence, the reason for their failures in PPC advertising is primarily a lack of experience and understanding as to how to use...