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7 Tips for a PPC Ad Campaign

If you have a small or medium sized business, you may be looking at a PPC campaign on a low budget. Since these advertising campaigns come with so many features, you may find it hard to run this campaign at first. Here are some tips for you if you want to get started...

Why Your PPC Campaign Doesn’t Work

I have a client who has a stated goal of increasing conversion for his pay-per-click ad. His PPC ad already shows up on the first SERP (search engine results page) for a keyword phrase that is highly relevant for his profession. His competitor’s web sites are...

Why You Should Start Doing PPC Today

With the beginning of the new year came many trends in science, technology, art, and of course, business. Compared to the old days, there’s now more than one way for businesses to market themselves, gain visibility, and engage with their audience. One popular...

Your Guide to Paid Marketing During COVID-19

Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually...