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SEO And PPC: A Powerful Combination

A decent marketing technique can take a business higher than ever of success. On account of current marketing procedures, regularly utilized as a part of a blend with standard methods, there are always new techniques for looking for upper hand regardless of expanding...

Winner’s Curse in PPC Advertising

A winner’s curse is a phenomenon in which the winner of an auction overpays for the goods or services won. This usually happens when there is incomplete information regarding the true value of the item. The lack of knowledge is usually not a deliberate attempt...

SEO And PPC: A Powerful Combination

A decent marketing technique can take a business higher than ever of success. On account of current marketing procedures, regularly utilized as a part of a blend with standard methods, there are always new techniques for looking for upper hand regardless of expanding...

Is Managing a PPC Campaign As Easy As You Think

The past 2 years have seen explosive growth of a new online advertising channel called sponsored search or paid search. The rapid acceptance of this new form of advertising has been due to two substantial benefits that this offered to the online advertiser, viz. an...

The Great Importance of Leverage in Forex Trading

The term leverage refers to two elements. Firstly, the mechanism for making a much larger than the corresponding to the money, an investor has actually position. Secondly, the expected profitability of a financial product or derivative forward transaction compared to...