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Effective Ways to Run Pay Per Click Campaign Profitably

If anyone wants to bring new consumers to your business, then Pay Per Click is just the ticket. The concept is pretty simple; bid particular keywords and keyword phrases against your competitors. You need to pay a specific amount every time when search engine sends a...

Four Ways to Use Trademarked Terms in Pay Per Click Advertising

Using trademarked names in Pay Per Click advertising raises some issues that marketers need to be aware of. Google AdWords and Microsoft AdCenter do not just allow anyone to use trademarks in their ad copy, but there are still ways to utilize trademarks, depending on...

3 Easy Ways You Can Lower Your Facebook Ads Budget

There are plenty of Facebook Ads marketers who are reporting conversion costs of anywhere from a few cents to a fraction of a penny. Others aren’t so lucky. In fact, most inexperienced marketers are reporting quite the opposite and are getting burned due to...