Select Page

How to Make Google AdWords Work For You

Google’s UK advertising revenue has outstripped that of Channel 4 and may soon approach ITV’s. About £900m c.5% of the total advertising spend each year. And most of that comes from SMEs who would never consider a 15 or 30-second slot on TV but can...

Why Your PPC Campaign Doesn’t Work

I have a client who has a stated goal of increasing conversion for his pay-per-click ad. His PPC ad already shows up on the first SERP (search engine results page) for a keyword phrase that is highly relevant for his profession. His competitor’s web sites are...

What is Pay Per Click and Does It Really Work?

Pay-per-click AdvertisingPay-per-click advertising is one of the major components of a successful Internet marketing campaign. Whilst search engine optimisation remains the best way to generate traffic, SEO techniques can take a long time to start showing results....

What Is Pay Per Click (PPC) and How Does Pay Per Click (PPC) Work?

Pay реr click is a tуре оf раіd dіgіtаl marketing, whісh displays аdvеrtѕ that lіnk tо your wеbѕіtе іn SERPѕ (ѕеаrсh engine results pages). It is thе рrіmаrу rеvеnuе driver fоr Gооglе аnd thе еаѕіеѕt wау to gеt уоur adverts showing for реорlе ѕеаrсhіng fоr your...